Isuzu has partnered with Sega and teamed up with worldwide cult-hero Sonic the Hedgehog for the latest release in its iconic gaming franchise, Sonic Colours: Ultimate.

The marketing campaign will run to the end of the year and promotes the latest Sonic release alongside the Isuzu D-Max pickup truck.

The online campaign showcases a Sonic-like Sapphire Blue Isuzu V-Cross and features gaming-related taglines such as ‘Next Level’ and ‘The Boss” to promote the latest generation pickup, and includes promotional giveaways, including game consoles and copies of the new game.

Sonic Celebrations
Sonic the Hedgehog title screen in 1991 ahead of the Isuzu D-Max celebrations
The original Sonic the Hedgehog

In 2021, Sonic the Hedgehog celebrates 30 years since its release on the Sega Mega Drive. Those in their 40s have fond memories of the game-changing console and its blue hedgehog hero so, to help to commemorate the milestone, Sega has released the Ultimate edition of Sonic Colours for the high-speed adventure of a lifetime.

The evil Dr Eggman has built a gigantic interstellar amusement park bursting with incredible rides and colourful attractions but, inexplicably, he’s powering it with a captured alien race called ‘Wisps.’

Now with stunning upscaled visuals, additional features, a new game mode, and enhanced gameplay, it’s the Ultimate Sonic Colours experience.

“It is great to be working with the iconic Sonic the Hedgehog, on his 30th anniversary, and helping to promote the new game Sonic Colours: Ultimate,” explained George Wallis, Isuzu UK’s head of marketing.

“The premise of taking adventure to the next level is appropriate for both Sonic and the All-New Isuzu D-Max. To be associated with such a longstanding and famous entertainment icon who is loved by many is very exciting. This is therefore a wonderful opportunity for Isuzu to be a part of and we thank Sega for their collaboration.

“Game-on.”

Phil Huff
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