Isuzu Adds Manchester Dealer To Growing Network • Professional Van

Isuzu is expanding its dealer network further, adding Premier Automotive Manchester and taking the number of outlets in the UK to 107.

Based in Hyde, Greater Manchester, Premier Automotive opened its doors as an Isuzu dealer at the beginning of October. The family-owned business brings a wealth of knowledge and automotive expertise to the brand, with an established history within the commercial and passenger vehicle sectors.

Ben Bird, Premier Automotive Ltd. Director, said: “We are excited to begin a partnership with Isuzu UK and introduce the D-Max range at Premier’s Hyde facility. This will allow us to provide our loyal and established customer base with the capable and award-winning Isuzu D-Max range. It’s an exciting time here at Premier as during 2022 we have been refreshing each of our showrooms to ensure they reflect the quality of the vehicles that we offer.”

Alan Able, Brand Director, Isuzu UK, said: “We’re proud to be welcoming Premier Automotive to the Isuzu franchise, the group are a valuable addition to the network and are well positioned to strengthen the sales and aftersales operations across the North West.”

Premier Automotive will supply the whole award-winning range of Isuzu D-Max pickup trucks, from the business-focused Utility vehicles to the luxury V-Cross model.

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Phil Huff

Phil Huff, a seasoned automotive journalist since 2011, specialises in new car and van launches for national and regional newspapers, magazines, and online platforms. As the editor of light commercial vehicle publications Professional Van and Professional Pickup, Phil delivers high-quality content for a UK audience of LCV owner-operators and small business users.