Isuzu is embarking on a collaboration with Disney, promoting the new D-Max pickup truck in a co-branded advertising campaign with the film studio’s new movie, Jungle Cruise.

The film, based around the Disney theme park river ride of the same name, is an adventure-filled thrill ride down the Amazon. The Isuzu link in that? According to the D-Max manufacturer, the film “carries the thrill of adventure and also aligns with the brand’s smarter, stronger and safer values throughout.”

Isuzu is hoping the Jungle Cruise collaboration will further its appeal to the lifestyle market, as the deal will allow the company to showcase co-branded assets featuring movie imagery across its outdoor campaign. Running throughout August, this will include a substantial outdoor, social and digital campaign targeting staycation families, as well as Isuzu’s more traditional target audiences, encouraging them to ‘Adventure to the Max’ this summer.

“It is great to be working with Disney this Summer,” explained George Wallis, Isuzu UK’s head of marketing. “To be associated with such a big name that is admired by many is very exciting. This is a wonderful opportunity for Isuzu to be a part of and we thank Disney for their collaboration.”

Jungle Cruise: The Movie

Inspired by the famous Disneyland theme park ride, Disney’s Jungle Cruise stars Dwayne Johnson as wisecracking skipper Frank Wolff and Emily Blunt as intrepid researcher Dr Lily Houghton. Lily travels to the Amazon jungle and enlists Frank’s questionable services to guide her downriver on La Quila – his ramshackle-but-charming boat. Lily is determined to uncover an ancient tree with unparalleled healing abilities. Thrust on this epic quest together, the unlikely duo encounters innumerable dangers and supernatural forces. But as the secrets of the lost tree unfold, the stakes reach even higher for Lily and Frank and their fate – and mankind’s – hangs in the balance.

Jungle Cruise is in cinemas now, and available to stream on Disney+ with Premier Access.

Isuzu D-Max Disney Jungle Cruise Promo
The Isuzu D-Max and Jungle Cruise collaboration.
Phil Huff
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