Maxus is investing heavily in its dealer and service network as part of a wider push by the Harris Group, the brand’s UK and Ireland importer, to cement its long-term presence.

The dealer network has grown to 91 locations — a 23% year-on-year rise — with new standards in place to improve technical coverage and parts availability. A further 13 Vehicle Maintenance Units are being set up to provide in-house servicing for major fleets, alongside an expanded aftersales infrastructure and national Vehicle Off Road support team.

Aftersales stockholding has also been boosted, with £15m of parts now held at Maxus’s Liverpool distribution centre, a 55% increase year-on-year. The company claims a 97% first-time pick rate and has invested in new systems to handle customer queries and predictive maintenance, supported by the Maxus Intelligence telematics platform.

Harris Maxus HQ in Dublin

Training capacity has grown too, with Level 3 and 4 EV technician courses, Master Tech certifications, and regional technical managers providing support across the UK.

For van operators, the changes mean the promise of stronger support for both diesel and electric models, including the Deliver 3, 5, 7 and 9 van ranges and the T60 Max, T90 EV and eTerron 9 pickups.

Brian Patterson, Harris Group’s Managing Director, said the strategy was about turning Maxus into a first-choice fleet partner rather than a challenger brand. “Our aim is to be recognised as the uptime benchmark in the UK,” he said.

The company points to rising sales, from fewer than 1,000 vehicles in 2020 to over 7,000 in 2024, and has set its sights on exceeding 10,000 units annually. Maxus has secured several large fleet wins, including a 750-unit Tesco order, as it works towards that goal.

Previous attempts to crack the UK market have often stalled, but Harris insists this latest push, which also includes a move into the 7.5-tonne electric truck sector with its new eDeliver 75, shows long-term commitment.

Harris Maxus eDeliver 75

For van buyers, the question is whether the brand can now deliver consistency across product, pricing, and support, especially against Chinese newcomers such as Farizon, BYD, Skywell, Flynt and Gecko. If it can, there’s an opportunity for Maxus to become a serious player.

Phil Huff
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