Isuzu has entered a strategic partnership with the National Association of Agricultural Contractors (NAAC). The two organisations are committed to professionalism in the agricultural sector, as seen in the NAAC’s motto, ‘It pays to be professional.’

This partnership aims to bolster support for agricultural contractors, crucial to maintaining the productivity and sustainability of the UK’s farming sector. Established in 1893, the NAAC has a long-standing history of advocating for contractors, ensuring they receive the necessary tools, information, and representation to succeed. By joining forces, Isuzu and the NAAC aim to enhance professionalism and innovation within the sector.

“This collaboration between the NAAC and Isuzu is a natural fit,” explained Jill Hewitt, chief executive of the NAAC. “Our members, who are professional agricultural contractors, need vehicles that are as dependable and hardworking as they are. The Isuzu D-Max, with its robust capabilities, safety features, and comfort, meets these demands perfectly. We are excited about the future opportunities this partnership will bring, ensuring our members have access to the best tools to keep their businesses efficient and successful.”

George Wallis, head of marketing at Isuzu, added: “We are delighted to partner with the NAAC, an organisation that shares our commitment to professionalism and excellence. The NAAC’s dedication to representing the interests of agricultural contractors aligns perfectly with our mission to provide top-quality pick-ups that professionals can rely on. Together, we are setting the standard for reliability, trust, and efficiency in the agricultural sector.”

As part of the partnership, Isuzu will offer NAAC members fleet discounts on D-Max purchases, addressing the sector’s challenges, including the need for durable, innovative vehicles amid shifting environmental and economic conditions. This partnership also includes the future introduction of Isuzu’s first fully electric pick-up truck.

The NAAC, a leading trade association, has supported agricultural contractors since 1893, providing essential services such as advocacy, technical guidance, and a platform for innovation. This partnership with Isuzu is expected to empower contractors further to deliver high-quality services across the UK’s agricultural landscape.

Phil Huff
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