Isuzu has announced a fresh partnership with the National Federation of Young Farmers’ Clubs (NFYFC), representing over 23,000 young farmers across England and Wales. The collaboration aims to support the next generation of agricultural talent, aligning with Isuzu’s “Driven to Do” ethos.
As part of the partnership
, Isuzu has provided a top-spec D-Max V-Cross pickup to NFYFC Chair Drew Bailey, who leads the federation’s council and its various youth-focused initiatives.

Drew Bailey highlighted the shared values between Isuzu and the NFYFC: “Our renewed partnership with Isuzu is a testament to our shared commitment to empowering young people. Isuzu’s ‘Driven to Do’ motto aligns perfectly with our mission.”
The partnership also sees Isuzu sponsoring the “YFC Supporter of the Year” award at the YFC Achiever Awards, celebrating individuals who significantly impact young farmers’ lives.
“We are thrilled to collaborate with NFYFC and support the next generation of farmers,” commented George Wallis, head of marketing at Isuzu UK. “The Isuzu D-Max is outstanding in its field and our partnership with NFYFC, including sponsoring the YFC Supporter of the Year at the YFC Achiever Awards, allows us to celebrate the unsung heroes who make a difference in the lives of young farmers.”
Focusing on skill-building and education, the NFYFC runs competitions and initiatives to equip young people with practical experience and opportunities to thrive in the agricultural sector.
The partnership underlines a mutual dedication to empowering young farmers and strengthening the future of the farming community.
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