Isuzu has recognised its standout pickup professionals in an online dealer awards ceremony that included black ties and even celebrity guest appearances.
As Isuzu prepares to launch its award-winning new D-Max, the 2021 Dealer Awards acknowledge the talent and expertise across its growing UK network.
The comprehensive awards ceremony comprised of 18 categories and recognised dealers for a wide range of services, from customer care and finance to accessory and fleet sales. In a close-run competition, Warrington Vehicle Centre was named Fleet Dealer of the Year, York Van Centre triumphed as Accessories Dealer of the Year and Cross Keys of Leeds was awarded Customer Care Dealer of the Year.
The highest accolade of all – the 2021 Isuzu Dealer of the Year – was won by David Taylor Garages of Powys, South Wales, which was commended for its high sales volumes, aftersales support and the significant investment made into the redevelopment of its premises over the past 12 months.
In addition to the dealer awards, honorary mentions were given to 16 new graduates of Isuzu’s ‘Pickup Professionals’ training programme. The training course educates Isuzu dealer staff with information that is relevant for commercial vehicle operators including product, finance and legislation, in order to provide a customer experience that complies with the highest industry standards. James Williams, Sales Manager at Listers of Worcester, earned top marks in this category and was crowned Pickup Professional of the Year.
William Brown, managing director at Isuzu UK, commented: “It’s important for us to acknowledge the huge effort and dedication of our dealer network, especially after such a challenging year. Many of our customers are key workers who provide essential services and our dealers resolved to help keep Britain working in 2020 by maintaining their vehicles so I’d like to extend a huge congratulations to all the nominated and winning dealers.”
“Recognising our dealers’ accomplishments is a positive way to start the year and 2021 looks to be particularly successful for Isuzu as we increase our dealer network coverage and launch the All-New Isuzu D-Max.”
| Award | Winner |
|---|---|
| Accessories Dealer of the Year | York Van Centre |
| Accessories Sales per Unit Dealer of the Year | Lloyds Dumfries |
| Parts Dealer of the Year | Roger Young |
| Customer Care Dealer of the Year | Cross Keys |
| Contract Hire Dealer of the Year | Motus Commercials |
| Finance Dealer of the Year | David Taylor Garages |
| New Vehicles Sales Dealer of the Year | David Taylor Garages |
| Fleet Dealer of the Year | Warrington Vehicle Centre |
| New Dealer of the Year | Listers of Worcester |
| Used Pickup Dealer of the Year | Compass Isuzu |
| Marketing & Social Media Dealer of the Year | R. W. Crawfords |
| Most Improved Dealer of the Year | Cawdor Cars (Aberystwyth) |
| Pickup Professional of the Year | James Williams (Listers of Worcester) |
| Dealer Principal of the Year | Wes Crawford (R.W. Crawfords) |
| Regional Dealer of the Year (North) | York Van Centre |
| Regional Dealer of the Year (South) | David Taylor Garages |
| 2020 Dealer of the Year | David Taylor Garages |
| Special Appreciation Award | Jon Mathers (Unity Group) |
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