Farizon has expanded its UK electric van range with the launch of the new V7E, a compact electric van aimed at businesses seeking a practical, high-payload vehicle at a relatively accessible price.
Prices start at £28,000 on the road, excluding VAT, OTR costs, and the government’s plug-in van grant. That puts the new V7E in the firing line of a growing number of smaller and mid-sized electric vans, including the new Ford Transit City, but Farizon believes it has some clear strengths of its own.
The V7E is offered in a single L1H1 body style and with a choice of two battery packs: 50.23kWh and 67.67kWh. Farizon quotes a WLTP combined range of 149 miles for the smaller battery and up to 204 miles for the larger one, with both versions capable of DC charging at up to 100kW – enough to charge from 20-80% in 36 minutes.
Farizon is trying to make the V7E stand with practical numbers. It claims up to 1,338kg of payload for the smaller-battery version, with even the larger-battery model still offering 1,208kg. Cargo volume is listed at 6.95m3 — roughly on a par with the Transit City — while the cargo floor sits just 500mm off the ground, which should make loading and unloading a bit easier than in many conventional rivals.
The V7E also comes with twin sliding side doors as standard, both with a wide 1,100mm opening, plus 270-degree barn-style rear doors. With enough space between the wheelarches, three Euro pallets should fit on board with ease.
Speaking to Professional Van during a preview of the new model, Farizon Auto UK product manager Gareth Theuma said: “We think this is going to be for people who are transitioning over from ICE, who are looking for a value proposition, but also need it to be very much a working vehicle.”
Theuma said the van’s big selling points were its range, payload and cargo capacity, especially given its narrower dimensions compared with the larger SV. He also described the V7E’s pricing as “a very, very aggressive price for the equipment that you get”.
That pricing inevitably raises questions about where the V7E sits alongside the Farizon SV, especially as the L1H1 SV is similar in length and height, but Farizon insists there is room for both. The SV remains the more powerful and more premium-feeling option, with three seats, greater towing capacity and a more upmarket overall package, while Theuma says the V7E “is much more of a value-orientated proposition.”
The V7E’s 3,150kg gross vehicle weight, two-seat layout and narrower body mean it is being pitched as a van that should feel especially at home in town and city work, while still offering the carrying capacity buyers would expect from something closer to a medium van.
Inside, Farizon has kept things simple. There is just one trim level, with the only real choice being battery size. Standard kit includes a 12.3-inch touchscreen, wireless Apple CarPlay and Android Auto, keyless entry and start, physical climate control buttons, a 360-degree camera, and a ventilated (but not heated) driver’s seat with lumbar support. The cabin also offers 15 storage compartments, which should go down well with drivers using the van as a daily mobile workspace.
Vehicle-to-load is included as standard too, with a single 220V three-pin socket in the rear capable of supplying up to 2.2kW. That could prove useful for operators carrying tools or small electrical equipment.
On the safety front, the V7E comes with a generous list of driver assistance systems as standard, including adaptive cruise control, autonomous emergency braking, lane keep assist, blind spot detection, and rear cross-traffic alert.
Farizon UK general manager Calum James said the company knew it still had work to do to build trust in a market where many buyers will not yet be familiar with the brand.
“It’s all about credibility for us,” he said. “What we’re leading with is our after-sales approach. We’re building our vehicle network, of course, and we’ve got the partnership with the AA as well.”
That support offer includes a five-year, 120,000-mile manufacturer warranty, while Farizon says the AA’s network of mobile technicians will provide nationwide maintenance, servicing and repair support for four years.
Farizon also says the UK team has had input into the final specification. Theuma said features such as additional seat adjustment and lumbar support were added following UK market feedback, alongside Android Auto support across the Farizon range, suggesting the van has not simply been dropped into Britain unchanged from elsewhere.
The V7E will be offered in white as standard, with green and blue metallic paint available at extra cost. Beyond that, the only option at launch is a towing pack.
On paper at least, the V7E looks like an interesting addition to the market. There are still the usual questions around brand awareness, dealer coverage and real-world performance, but Farizon is working to make this van hard to ignore by combining decent range, strong payload and a sharp starting price.
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