Farizon opens flagship London dealership as SV van rollout gathers pace • Professional Van

Farizon’s arrival in the UK has taken another step forward with the opening of its flagship retail site in north London, marking a key milestone in the rollout of the brand’s new Farizon SV electric van.

The temporary showroom, located on the busy A406 North Circular near Hangar Lane in Park Royal, opened its doors to its first customers in mid-July. It will serve as a base for test drives and early sales activity while the full site undergoes a major refurbishment ahead of a formal opening planned for November 2025.

When complete, the 3,340-square-metre facility will handle sales, aftersales, and parts operations, and act as the template for Farizon’s growing UK retail network. The finished dealership will also reflect the brand’s new corporate identity, which will be rolled out to partner dealers over the coming months.

Two franchised Farizon outlets have already joined the network: Heathrow Van Centre in west London and SMV Commercials in Yeovil, Somerset. Together with the Park Royal flagship, all three are offering free 48-hour test drives of the Farizon SV to fleet and business customers keen to experience the van for themselves.

That shouldn’t be a problem, given the manufacturer recently registered an initial fleet of 30 Farizon SV demonstrators, with more to follow as production ramps up. The van, aimed squarely at the medium-size electric market, has been billed as a “new benchmark” for urban and regional operators. However, UK pricing and full specifications have yet to be confirmed.

Scott Fogharty, Head of Business at Jameel Motors UK, said the opening marks a significant moment for the brand’s UK launch: “Our team has been working hard to get this site open as quickly as possible, so we have a base from which to offer test drives and to finalise sales with a rapidly growing list of prospective customers. The reaction to our launch activities over the last few months has been hugely positive, and we’re looking forward to working with customers to quickly get them on the road with their new SV electric vans.”

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Phil Huff

Phil Huff, a seasoned automotive journalist since 2011, specialises in new car and van launches for national and regional newspapers, magazines, and online platforms. As the editor of light commercial vehicle publications Professional Van and Professional Pickup, Phil delivers high-quality content for a UK audience of LCV owner-operators and small business users.